Why Your A/B Tests Are Failing (And the One Variable Your Agency Never Tells You About)
You’re a high-growth brand. You spend thousands on traffic, meticulously design your landing pages, and commit to rigorous A/B testing. You celebrate a 15% lift in conversion on your latest test. Victory! Three months later, that “winning” page is barely outperforming the control. What went wrong? The truth is, most A/B tests fail not because…
